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Report 代寫:巧克力市場分析

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Report 代寫:巧克力市場分析

本報告的主要目的是分析費雷羅收集整體營銷環境。該報告包含在巧克力市場費雷羅收集內部的發展,它將被徹底的鑒定和分析自身的優勢、劣勢、機會和威脅。此外,本報告還將對宏觀環境進行考察,如區域政策的變化和不同目標地區的不同文化。然后,該報告將繼續分析微觀環境,例如費列羅收集競爭對手及本公司中介機構。最后,報告會在費雷羅收集分類產品分析的質量,功能,風格的產品等。
費雷羅集合是一個著名的巧克力制造公司,從意大利驅車。根據Muehlfeld的研究,韋策爾進行的,與witteloostuijn(2011),費雷羅收藏是世界上第四大糖果生產商。自1946成立以來,它已成長為跨國巧克力制造商,擁有許多著名的巧克力品牌。此外,費列羅集合是一個家族企業,成立了由Pietro Ferrero和現在在家族的第三代收費。盡管費列羅集合是一個家族企業,它也變成了一個大的跨國企業。
費雷羅收集遇到的市場份額下降了一些困難。兩對費雷羅收集競爭者,百樂嘉利寶和雀巢也逐漸占領了原本屬于費雷羅收集股份。由于其在國外的特殊組織,限制了其產品的擴張。工廠的管理也為費雷羅收集未來的一個大問題。
為了對這家巧克力生產商進行全面的分析,本報告將對公司的整體發展和每一個重要時期的環境進行掃描。此外,這個品牌的STP將被仔細討論。
本報告的結果表明,宏觀環境和微觀環境有利于費雷羅館藏發展。此外,該行為細分應該由費列羅收集用來分割市場。最后,它是客戶注重信譽和應當由費列羅收集有針對性的產品時尚。


1引言
費雷羅收集,一個著名的品牌,帶來了三種甜點一起。本報告的主要目的是分析影響費雷羅收集發展的因素,探討分割、定位和費雷羅采集定位。本報告的范圍涉及商業環境、顧客行為和營銷策略。在本研究中,利用文獻收集的二次數據和可靠的數據。本研究的局限性在于不是從費列羅收集消費者收集原始數據。
2背景信息
現在的糖果,特別是巧克力,是由年輕人和孩子們的青睞。總的來說,澳大利亞的市場需求也在增長。當然,也有一些不利因素影響這個行業(sivasailam,2013)。例如,可可和糖的投入價格增加,增加了該行業的經營成本,降低了產品的競爭力。此外,與更多的人實現健康的巧克力和糖果的負面影響,該行業的銷售受到不利影響。
sivasailam(2013)認為,該行業預計將繼續在未來五年內執行適度。特別是國內需求市場的增長預期也將是溫和的。因此,這個行業的發展空間是巨大的。行業收入如圖1所示。

Report 代寫:巧克力市場分析

The main purpose of this report is to analyze a whole marketing environment for FERRERO COLLECTION. The report contains the internal development of FERRERO COLLECTION in the chocolate market, which would be thoroughly identified and analyzed its own strengths, weaknesses, opportunities and threats.  In addition, this report will scan the macro environment, such as the change of the regional policies and the different culture in different target area. Then, the report will continue to analyze the micro environment, for example the competitors of the FERRERO COLLECTION and its intermediaries of this company. Last, the report will point on a classification product of the FERRERO COLLECTION and analyze the qualities, features, style, etc. of the product.
FERRERO COLLECTION is a well-known chocolate making company which drives from Italy. According to the research conducted by Muehlfeld, Weitzel, & Witteloostuijn (2011), FERRERO COLLECTION is the fourth greatest confection producer in the world. Since its establishment in 1946, it is now growing into a multinational chocolate maker and own many famous chocolate brands. Moreover, the FERRERO COLLECTION is a family enterprise which set up by the Pietro Ferrero and now is in charge of the third generation of the family. Although FERRERO COLLECTION is a family enterprise, it also grows into a big multinational enterprise.
FERRERO COLLECTION is experiencing some difficulties with the declination of the marketing shares. Two of the biggest competitors of FERRERO COLLECTION, BARRY CALLEBAUT and NESTLE have gradually seized the shares which once belong to FERRERO COLLECTION. Due to its special organizations in foreign countries, it limited the expanding of its products. Factory management is also a big issue for the future of FERRERO COLLECTION.
In order to give a whole analysis of this chocolate maker, this report will scan the whole development of the company and the environment of each important period.  Also, the STP of this brand will be carefully discussed.
The results of this report show that the macro environment and micro environment are favorable to the development of FERRERO COLLECTION. In addition, the behavioral segmentation should be used by FERRERO COLLECTION to segment the market. At last, it is the customers focusing on the reputation and fashion of the products that should be targeted by FERRERO COLLECTION.


1.0 Introduction
FERRERO COLLECTION, one famous brand, brings three types of confections together. The main purposes of this report include analyzing the factors influencing the development of FERRERO COLLECTION and discussing the segmentation, targeting and positioning of FERRERO COLLECTION. The scope of this report covers the business environment, customers’ behaviors and marketing strategies. In this research, the secondary data collected from literature and reliable are used. The limitation of this research is that the primary data collected from the consumers of FERRERO COLLECTION are not used.
2.0 Background Information
Now confection, especially the chocolate, is favored by the young people and children. In general, the market needs in Australia have increased as well. Of course, there are some unfavorable factors influencing this industry (Sivasailam, 2013). For instance, the increasing input price of cocoa and sugar has increased the operating costs of this industry and decreased the competitiveness of the products. In addition, with more people realizing the negative impacts of chocolate and confectionery on health, the sales of this industry have been unfavorably influenced.   
Sivasailam (2013) argued that this industry is expected to continue to perform modestly in the following five years. Especially, the growth of market demand in domestic demand is expected to be modest as well. Therefore, the development space of this industry is great. The industry revenue is showed in Figure


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代寫essay-assignment-留學生論文網課代上代修-HPessay

Report 代寫:巧克力市場分析

V:essayok
EssayHP
EssayHP為你提供最好的essay代寫服務。
Report 代寫:巧克力市場分析

本報告的主要目的是分析費雷羅收集整體營銷環境。該報告包含在巧克力市場費雷羅收集內部的發展,它將被徹底的鑒定和分析自身的優勢、劣勢、機會和威脅。此外,本報告還將對宏觀環境進行考察,如區域政策的變化和不同目標地區的不同文化。然后,該報告將繼續分析微觀環境,例如費列羅收集競爭對手及本公司中介機構。最后,報告會在費雷羅收集分類產品分析的質量,功能,風格的產品等。
費雷羅集合是一個著名的巧克力制造公司,從意大利驅車。根據Muehlfeld的研究,韋策爾進行的,與witteloostuijn(2011),費雷羅收藏是世界上第四大糖果生產商。自1946成立以來,它已成長為跨國巧克力制造商,擁有許多著名的巧克力品牌。此外,費列羅集合是一個家族企業,成立了由Pietro Ferrero和現在在家族的第三代收費。盡管費列羅集合是一個家族企業,它也變成了一個大的跨國企業。
費雷羅收集遇到的市場份額下降了一些困難。兩對費雷羅收集競爭者,百樂嘉利寶和雀巢也逐漸占領了原本屬于費雷羅收集股份。由于其在國外的特殊組織,限制了其產品的擴張。工廠的管理也為費雷羅收集未來的一個大問題。
為了對這家巧克力生產商進行全面的分析,本報告將對公司的整體發展和每一個重要時期的環境進行掃描。此外,這個品牌的STP將被仔細討論。
本報告的結果表明,宏觀環境和微觀環境有利于費雷羅館藏發展。此外,該行為細分應該由費列羅收集用來分割市場。最后,它是客戶注重信譽和應當由費列羅收集有針對性的產品時尚。


1引言
費雷羅收集,一個著名的品牌,帶來了三種甜點一起。本報告的主要目的是分析影響費雷羅收集發展的因素,探討分割、定位和費雷羅采集定位。本報告的范圍涉及商業環境、顧客行為和營銷策略。在本研究中,利用文獻收集的二次數據和可靠的數據。本研究的局限性在于不是從費列羅收集消費者收集原始數據。
2背景信息
現在的糖果,特別是巧克力,是由年輕人和孩子們的青睞。總的來說,澳大利亞的市場需求也在增長。當然,也有一些不利因素影響這個行業(sivasailam,2013)。例如,可可和糖的投入價格增加,增加了該行業的經營成本,降低了產品的競爭力。此外,與更多的人實現健康的巧克力和糖果的負面影響,該行業的銷售受到不利影響。
sivasailam(2013)認為,該行業預計將繼續在未來五年內執行適度。特別是國內需求市場的增長預期也將是溫和的。因此,這個行業的發展空間是巨大的。行業收入如圖1所示。

Report 代寫:巧克力市場分析

The main purpose of this report is to analyze a whole marketing environment for FERRERO COLLECTION. The report contains the internal development of FERRERO COLLECTION in the chocolate market, which would be thoroughly identified and analyzed its own strengths, weaknesses, opportunities and threats.  In addition, this report will scan the macro environment, such as the change of the regional policies and the different culture in different target area. Then, the report will continue to analyze the micro environment, for example the competitors of the FERRERO COLLECTION and its intermediaries of this company. Last, the report will point on a classification product of the FERRERO COLLECTION and analyze the qualities, features, style, etc. of the product.
FERRERO COLLECTION is a well-known chocolate making company which drives from Italy. According to the research conducted by Muehlfeld, Weitzel, & Witteloostuijn (2011), FERRERO COLLECTION is the fourth greatest confection producer in the world. Since its establishment in 1946, it is now growing into a multinational chocolate maker and own many famous chocolate brands. Moreover, the FERRERO COLLECTION is a family enterprise which set up by the Pietro Ferrero and now is in charge of the third generation of the family. Although FERRERO COLLECTION is a family enterprise, it also grows into a big multinational enterprise.
FERRERO COLLECTION is experiencing some difficulties with the declination of the marketing shares. Two of the biggest competitors of FERRERO COLLECTION, BARRY CALLEBAUT and NESTLE have gradually seized the shares which once belong to FERRERO COLLECTION. Due to its special organizations in foreign countries, it limited the expanding of its products. Factory management is also a big issue for the future of FERRERO COLLECTION.
In order to give a whole analysis of this chocolate maker, this report will scan the whole development of the company and the environment of each important period.  Also, the STP of this brand will be carefully discussed.
The results of this report show that the macro environment and micro environment are favorable to the development of FERRERO COLLECTION. In addition, the behavioral segmentation should be used by FERRERO COLLECTION to segment the market. At last, it is the customers focusing on the reputation and fashion of the products that should be targeted by FERRERO COLLECTION.


1.0 Introduction
FERRERO COLLECTION, one famous brand, brings three types of confections together. The main purposes of this report include analyzing the factors influencing the development of FERRERO COLLECTION and discussing the segmentation, targeting and positioning of FERRERO COLLECTION. The scope of this report covers the business environment, customers’ behaviors and marketing strategies. In this research, the secondary data collected from literature and reliable are used. The limitation of this research is that the primary data collected from the consumers of FERRERO COLLECTION are not used.
2.0 Background Information
Now confection, especially the chocolate, is favored by the young people and children. In general, the market needs in Australia have increased as well. Of course, there are some unfavorable factors influencing this industry (Sivasailam, 2013). For instance, the increasing input price of cocoa and sugar has increased the operating costs of this industry and decreased the competitiveness of the products. In addition, with more people realizing the negative impacts of chocolate and confectionery on health, the sales of this industry have been unfavorably influenced.   
Sivasailam (2013) argued that this industry is expected to continue to perform modestly in the following five years. Especially, the growth of market demand in domestic demand is expected to be modest as well. Therefore, the development space of this industry is great. The industry revenue is showed in Figure


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